Marketing Your PT Private Practice

Presenter:  Kristen Wilson PT, DPT, GCS

Kristen Wilson PT, DPT, GCS, NDT Trained is a practicing physical therapist with a love for teaching. She earned her Master’s degree from Ithaca College in New York, followed by her t-DPT from Temple University in Philadelphia, PA. Kristen completed Neurodevelopmental Technique Training in 2006 as well as earned American Physical Therapy Association Geriatric Certified Specialist in 2009. Kristen has treated as a physical therapist in several areas of care including inpatient rehabilitation, skilled nursing facility, home care, and outpatient therapy expanding her therapy repertoire across the entire continuum. In addition to treating in the clinic, she serves as an adjunct faculty member at Neumann University as well as lectures within the community and APTA. Kristen is assistant editor for Impact Magazine, the monthly publication of the Private Practice Section of the APTA. Currently, Kristen is the co-owner of Action Potential, a one-to-one outpatient clinic located in Glen Mills, PA.

Description:
This course will highlight how to design an effective marketing program for your physical therapy private practice. Attention will be given to developing a plan, creating a budget, and monitoring the plan’s success.

Objectives:
After completing this course you will have a better understanding of the following:
1. How to design a marketing plan
2. The purpose of a marketing budget
3. Effective monitoring of your marketing program
4. Whether a marketing coordinator is right for you

Course Outline:
1. Discuss the purpose for marketing your business
2. Identify the components of a Marketing Program
1. Marketing Plan
A. Create a business identity
B. Identify your Target Market
C. Create a strategy
D. Determine how to reach your market
2. Marketing Budget
3. Marketing Spreadsheets/Metrics
A. Return on Investment
B. Marketing Tracking
C. Other Marketing Metrics
3. Decide if a marketing coordinator is right for you
4. Share resources
5. Conclusion


Free with unlimited bundle!